Articles by Clemens Breuninger

Clemens Breuninger has been a senior research manager at GIM since 2013. He pursues quantitative methodologies to approach his interest in user experience and design problems. He holds a Master’s in geography and is a certified UX research manager.

Innovation and UX: Towards an Adaptive and Motive-Based Approach

Product design often focuses on incremental innovation—new features and standard metrics. To create products with a deep emotional connection, we must consider not only functionality, but also symbolic meaning. [Read More]