Articles by Danielle Cooley

Danielle Cooley is Founder & Principal of DGCooley & Co., a bespoke strategy and research consulting practice. Her work in research and design has been applied to a variety of digital and analog products for such companies as Hyundai, Pfizer, Graco, Enterprise Rent-a-Car, Fidelity, MasterCard, and more. A frequent conference speaker, Danielle has a BE in Biomedical and Electrical Engineering from Vanderbilt University and a MS in Human Factors in Information Design from Bentley University. You can find Danielle online at, and she tweets sporadically @dgcooley.

How Do Other People Do It? A Comparative Review of Usability Study Reports

Screenshot from a variety of reports.

An experimental insight into how Comparative Usability Evaluation studies and reports are done. [Read More]

Regaining Trust: What to Do AFTER a Security Breach

Handling a security breach has UX implications. Three case studies of how Home Depot, Wendy’s, and Omni Hotels responded to such incidents show how to maintain and regain customer trust after a breach. [Read More]