Articles by David Rollert
David Rollert’s first user research was as a young designer in 1982, when the marketing people did a focus group with retirees, who pronounced the 2-inch high text on a home information service to be “too small” on the 27-inch TV set. (We later figured out that the contrast was too low.) Twitter @davidrollert
Escolher o método de pesquisa correto: fácil como A, B, C
Escolher os métodos de pesquisa corretos significa fazer o que faz sentido de acordo com as perguntas e restrições. Comece com uma simples discussão de ABCs: Attitude, Behavior, Comprehension (atitude, comportamento, compreensão). [Leia mais]
