Articles by Donna Baillie

Donna Baillie is a senior user researcher specializing in the United Kingdom’s public sector, with 8 years of professional experience in central government ministries as well as academic institutions. She has a PhD in Social Psychology, an MSc in Cognitive and Evolutionary Anthropology, and a BA in Social and Political Sciences.

The Perils of Low-Hanging Fruit: Assessing “Viability” within the Minimum Viable Product

UX design teams reaching for low-hanging fruit for MVP products may fall into the trap of focusing on “minimal” to the detriment of “viable.” [Read More]