Articles by Fei Ren

Fei Ren is a UX designer and consultant living in Ann Arbor, MI. Fei has worked with a variety of large companies, small businesses, startups, and non-profits within the user experience design and research field. His website:

Service Design in Long-term Oriented Cultures: How to Handle “Oh Snap” Situations

Cultural differences between Western and Asian countries can impact how customers perceive service failures. Understanding these differences can have a large impact on your business. [Read More]