Articles by Jeroen van der Heijden

Photo of Jeroen van der HeijdenJeroen van der Heijden is a playability researcher at Valsplat, a usability research company based in the Netherlands. He helps developers make their games more playable and engaging by providing advice, playtesting, and player behavior analysis.

Better Games: Insights from Eye Tracking

Eyetracking on mobile screen

Using eye tracking during usability testing of games decreases potentially false assumptions, and helps developers better understand player behavior by offering qualitative insights. [Read More]