Articles by Jocelyn Sie

A firm believer in consumer-centric experience design, Jocelyn Sie aims to inform solutions with ethnographic insights from real, everyday consumers. As a senior designer-ethnographer at NCR, a world leader in consumer transaction technologies, her work focuses on financial transactions and experiences.

Little Red Sprite Learns Finance: An Exploration of Mobile Diary Studies Using Avatars and Chat Apps

Mobile diary studies using chat apps provide an opportunity to gather richer data about users’ interactions. Using avatars to facilitate data collection can be more effective than traditional facilitation methods due to the norms of chat app platforms. [Read More]