Articles by Josephine Scott

Josephine Scott is Assistant VP of UX Research & Accessibility at Synchrony Financial. She facilitates customers' "ah-hah!" moments and synthesizes them into design solutions. She also advocates accessibility through training and research. Before UX, she served as a state election official and retains her passion for better civic experience. Twitter: @josies

Experiência do usuário para Big Data: oportunidade de pesquisa e desafio ético

A missão de lidar adequadamente com os desafios éticos na utilização de vídeos de participação de usuários em inúmeras novas ferramentas de pesquisa pode ser confiada aos profissionais de experiência do usuário. [Leia mais]

(English) Recommendations on Recommendations: Making usability usable

(English) Guidelines for developing useful and usable recommendations—that is, recommendations that are likely to be accepted, implemented, and that significantly improve the system. [Leia mais]