Articles by Laura Keller

Photo of LauraAt MISI Company, Laura Keller has led multiple cross-channel experience design strategy engagements for clients, including AstraZeneca, Hachette Book Group, Prostate Cancer Foundation, the NBA, Pfizer, and Glaceau. Her passion lies with intersections between experience design and the physical, wayfinding, and service design spaces. She writes for UXMatters in her column “Service Design: Orchestrating Experiences in Context.” is a member of the Citizen Designer group, based in New York.

Designing with a Service Perspective: A Bronx Tale

photo of street interview

The world is heavily reliant on services. User experience and design professionals are primed to apply a service perspective for making these experiences effective. [Read More]