Articles by Martin Ortlieb
Martin Ortlieb, PhD, User Experience Researcher at Google, has been applying design thinking and the whole range of HCI research methodologies for over 20 years to develop services, products, and their interfaces. His current focus investigates how to keep knowledge workers productive, happy, and committed at work. He researches processes of integrating the best work tools with human social needs to build effective teams and a resilient company culture.
Aggregating Insights: Survey Templates Build Cumulative Knowledge in Iterative Product Development
UX researchers often write bespoke surveys to evaluate each new product or feature set with users, resulting in duplicate work, slower launch cycles, and limited opportunities to compare user sentiment across different features. We developed a process at Google™ by creating feature-agnostic survey templates to evaluate all new features in a product space. Product teams can conduct meta-analyses on aggregated responses from previous launches to build a cumulative body of knowledge with deep insights. [Read More]