Articles by Meena Kothandaraman

Meena Kothandaraman consults at twig+fish research practice to emphasize the strategic value of customer experience across product, service and space. A passionate researcher, she loves studying human behavior to benefit organizations internally and externally. She serves as faculty at Bentley University’s HFID program, while maintaining a utopic work-life balance. Twitter: @meena_ko

Designing Credible Studies: A Research Framework

UX research can mean compromise between the credibility of a study and the needs of the business. A research framework can bridge the false division. [Read More]