Articles by Michael Hawley

Photo of MichaelAs director of Mad*Pow’s user experience department, Michael Hawley brings deep expertise in user experience research and usability design to Mad*Pow clients, providing tremendous customer value. Prior to joining Mad*Pow, Mike served as usability project manager for Staples, Inc. in Framingham, Mass. He led the projects for customer-facing materials including e-commerce and websites, marketing communications, and print materials. Before Staples, Mike worked at Bentley College Design and Usability Center as a usability research consultant. He was responsible for planning, executing, and analyzing the user experience for corporate clients. Mike also served as the lead designer and developer for an online webcast application with Avitage in Wellesley, Mass. He received a M.S. in Human Factors in Information Design from Bentley College McCallum Graduate School of Business in Waltham, Mass. and has more than thirteen years of usability experience.

User Interview Techniques: Guidelines for Obtaining Better Results

An interview technique review worksheet emphasizes continual improvement and provides an easy way for team members to evaluate a user research interview session. [Read More]