Articles by Roberto Holguin

Roberto Holguin is director of operations (COO) of Insitum, with fifteen years of experience in design research projects. He has created concepts and strategies for a diverse range of clients from Latin America including Telmex, Intel, and Nokia. In addition to his professional activities, he lectures at the Universidad Iberoamericana in Mexico City. He holds a BA in graphic design and a Master’s degree from the Illinois Institute of Technology in Chicago.

The View from Here: Living Near the Base of the Pyramid

We are just beginning to regard the base of the pyramid as a viable business segment and understand the opportunities that come with designing for it. [Read More]