Articles by Robin Beers

Robin Beers, PhD, is vice president and customer insights manager in Wells Fargo's Internet Services Group. She manages both the User and Syndicated Research practices. Robin has a doctorate in Organizational Psychology and is particularly interested in the interconnections of organizational culture and customer experience. An ethnographic research expert, she is passionate about bringing the faces, stories, and experiences of real people inside the bank to continually evolve the customer-centric culture at Wells Fargo.

Zooming In and Zooming Out: Real-life Customer Experience Research

Evolving our customer-centric tools forms the basis for mutual understanding and challenges us to find the optimal moments for integration. [Read More]