Articles by Sarah Bloomer
Sarah Bloomer co-founded The Hiser Group, and helped establish the field of user-centered design there. A senior interaction designer for The MathWorks before starting Sarah Bloomer & Co,,,her tutorial, (ital)Successful Strategies for Selling Usability into Organizations, became a CHI classic. She led the conceptualization and development of The Hiser Element™ toolkit. Sarah holds an MS from New York University in interactive software design, a BA from Smith College, and served as masters supervisor at The Royal Melbourne Institute of Technology.