Articles by Sarah Bloomer

Sarah Bloomer co-founded The Hiser Group, and helped establish the field of user-centered design there. A senior interaction designer for The MathWorks before starting Sarah Bloomer & Co,,,her tutorial, (ital)Successful Strategies for Selling Usability into Organizations, became a CHI classic. She led the conceptualization and development of The Hiser Element™ toolkit. Sarah holds an MS from New York University in interactive software design, a BA from Smith College, and served as masters supervisor at The Royal Melbourne Institute of Technology.

(English) Aligning UX Strategy with Business Goals

(English) Deriving UX goals and vision from business goals reminds us of what’s important to a company as well to users, and how UX professionals can contribute. [Leer más]