Articles by Sarah Garcia

Sarah Garcia has been a usability researcher since 2004 when she traded her marketing research hat for UX consultancy at UEGroup. She’s tried countless methods for measuring usability, but recently has spent time trying to understand one of the most elusive questions in UX research: how does the user feel? Twitter: @sarah_eden

Measuring Emotions: Self Report as an Alternative to Biometrics

Using an emotion chart to capture self-reported emotions can be more cost effective, unbiased, and accurate compared to agile biometric methods. [Read More]