Articles by Sarah Garcia

Sarah Garcia has been a usability researcher since 2004 when she traded her marketing research hat for UX consultancy at UEGroup. She’s tried countless methods for measuring usability, but recently has spent time trying to understand one of the most elusive questions in UX research: how does the user feel? Twitter: @sarah_eden


感情チャートを用いて自己報告による感情を把握することは、バイオメトリクスによる手法に比べて費用対効果が高い上に、偏りがなく正確である。 [続きを読む]