Articles by Sarah Pagliaccio

Sarah has 20 years of experience as a user researcher, UX designer, and usability expert. She teaches UX and interaction design at Brandeis University and Lesley College of Art and Design. Sarah tackles projects using Agile and design thinking methodologies, basing all solutions on data-driven personas, user tasks and needs.

Incorporating the Jobs to Be Done Framework (Book Review)

Jim Kalbach’s Jobs to be Done Playbook is a detailed guide for incorporating jobs to be done (JTBD) into any product, service, or user experience design process. “At its core, the concept of JTBD is straightforward: focus on people’s objectives independent of the means used to accomplish them,” says Kalbach in his introduction (xii). Aimed […] [Read More]