Articles by Sarah Pagliaccio

Sarah has 20 years of experience as a user researcher, UX designer, and usability expert. She teaches UX and interaction design at Brandeis University and Lesley College of Art and Design. Sarah tackles projects using Agile and design thinking methodologies, basing all solutions on data-driven personas, user tasks and needs.

Diversity, Equity, and Inclusion (DEI): Inclusive Design Plus Accessibility

Sarah Paglliaccio

Diversity, equity, and inclusion (DEI) initiatives in the United States and across the globe result in inclusive and accessible design principles that can be implemented in everyday practice. [Read More]

Bridging Differences Across Cultures (Book Review)

A review of Global Social Media Design by Huatong Sun. This book provides a framework for cross-cultural social media design. [Read More]

Incorporating the Jobs to Be Done Framework (Book Review)

Jim Kalbach’s Jobs to be Done Playbook is a detailed guide for incorporating jobs to be done (JTBD) into any product, service, or user experience design process. “At its core, the concept of JTBD is straightforward: focus on people’s objectives independent of the means used to accomplish them,” says Kalbach in his introduction (xii). Aimed […] [Read More]