Articles by Sebastian Gerhardt

Sebastian Gerhard's profile pictureSebastian Gerhardt is a customer insight expert at FoundersLane. He is dedicated to empathetic user experience design for emotionally intense settings such as for patients undergoing surgical treatment or addressing social needs for chronically ill users.


Cartoon strip of a person asking a doctor for advice on how she can start-up her business. However, the doctor says he has a waiting room full of patients, and his first order of his business is to get her to leave.

初めて医療イノベーション分野に携わる者の大半は、ユーザー調査目的で医師に近づくことの難しさに苛立ちを覚える [続きを読む]