Articles by Serena Hillman
Serena Hillman has extensive professional and academic experience in the electronic commerce field. Since 2003, Serena has worked at major organizations developing e-commerce websites that are user-friendly and socially engaging. The research discussed here is part of her in-progress doctoral thesis for the Connections Lab at Simon Fraser University in Vancouver, BC, Canada.
Trust in Mobile Shopping: An Empirical Study
Mobile commerce is quickly creating an impact within North America and world economies. How can we design the mobile experience to help promote trust? [Read More]