Articles by Serena Hillman

Photo of Serena HillmanSerena Hillman has extensive professional and academic experience in the electronic commerce field. Since 2003, Serena has worked at major organizations developing e-commerce websites that are user-friendly and socially engaging. The research discussed here is part of her in-progress doctoral thesis for the Connections Lab at Simon Fraser University in Vancouver, BC, Canada.

모바일 쇼핑에서의 신뢰: 경험적 연구

아직도 시행 초기 단계에 있는 모바일 커머스(m-커머스)는 북미와 전 세계 경제권 내에서 빠르게 영향력을 확산해가고 있다. [자세히 읽기]