UX professionals can use generative AI and prompt engineering to accelerate persona creation, streamline research, and drive product-market fit without compromising quality.

A mixed-methods UX researcher and product designer, Siyun Hur blends qualitative insight, data analytics, and AI curiosity to shape intuitive, user-centered products. With experience across B2B, B2C, and enterprise spaces, they specialize in aligning research with product strategy to drive smarter, more human-centered decisions.