Uncategorized The Quest for the Better Me: Helping You Be, Do, Feel, and Look Better Help people be, do, feel, and look better to create products that are designed to win both the hearts and minds of their customers October 9, 20160Likes0Comments
Uncategorized Dear Diary: Getting the Most from Respondent Journals and Diaries Diary research is an art and a science that can add depth to your research and meat to your insights, often at minimal extra cost. September 12, 20150Likes0Comments
The View from Here Field Research: Another View Marketing and usability research “field” or gather data in different ways. Both disciplines would benefit by carefully considering the assumptions they impose with their approaches to sampling. August 15, 20101Like0Comments