Articles about 市场调查

追求更完美的自我:全面提升表现、感受、形象和状态的产品

如果要打造能够得到客户真心认可的产品,帮助人们提升状态、表现、感受和形象将至关重要。 [阅读详情]

亲密日志:充分利用受访者日记和日志

usage, process, experience combine into needs and lead to opportunities

日志研究是一门艺术,也是一门科学,可以提高您的研究深度,丰富您的见解,并且通常需要的成本也最低。 [阅读详情]

(English) Field Research: Another View

(English) Marketing and usability research "field" or gather data in different ways. Both disciplines would benefit by carefully considering the assumptions they impose with their approaches to sampling. [阅读详情]