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Editor’s Note: A Gourmet Meal of Content, Context, and Analysis Awaits You

The worldwide economy is suffering greatly. Consequently, many corporate, government, educational, and organizational budgets have become diminished. That situation always affects new product development and, with it, the decisions to undertake a variety of usability and user-experience activities—from ethnographic observations, contextual and task analyses, to usability tests, remote testing, and many other usability evaluation and…

Editor’s Note: Forms and Usability

This issue of UX explores forms, one of the most ubiquitous but under-noticed areas of usability among technology-oriented interactive communication. Where would we be if we could not log on to our computers or email systems, order products or services, search for data, and compare the results? In some cases, these displays of text, graphics,…

Editor’s Note: A Blurring of Boundaries

One hot topic within the user-experience and usability professions, as UX readers understand it, is how we relate to the worlds of marketing, market research, marketing communications, and branding. Almost all of our sister/brother professions—like industrial/product design, user-interface/interaction design, graphic/visual design, and ethnography/social research—have faced a growing blurring of boundaries of profession-definitions, principles, and techniques.…

Editor’s Note: User and Market Research

At the risk of oversimplifying, most marketing professionals would probably say there is no difference between a vertical market and what usability professionals call a specific user profile or persona. Marketing’s traditional focus is on demographic information supported by large sample sizes. User research, on the other hand, traditionally focuses more on the specific user’s…

Editor’s Note: The Greening of World Usability

This issue of User Experience introduces 2008 with a rich set of articles from a wide range of real-world perspectives. Rick Starbuck, Washington Mutual Bank, USA, shows us how user-centered design achieves bottom-line business success. Jerrod Larson, University of Washington, USA, analyzes why some companies make poor decisions about software usability. Anu Kankainen, Idean, Finland,…