Articles by Lauren Martin
Lauren Martin is a lead user experience researcher at Ultimate Software in Weston, Florida, and founder of the South Florida User Experience group. She is also a recent graduate of Bentley University’s Master of Science in Human Factors in Information Design program. While studying at Bentley University, Lauren focused on social and cognitive psychology research.
Motivating Users: How to Integrate Persuasion into Design
Persuasion should be a consideration in every design. If people cannot be motivated to use a product, it will ultimately fail. [Read More]