Articles by Lija Hogan

Lija has extensive experience in the evaluation, design, and maintenance of websites, mobile sites, and software across a variety of industries and organizations, primarily focused on Federal Government, retail, consumer banking, B2B, and telecommunications. She has led client services and usability research teams and teaches college-level usability research methods classes.

La prioridad de la historia para las experiencias atractivas (Reseña de libro)

Una reseña de The User’s Journey: Storymapping Products that People Love de Donna Lichaw, que brinda un marco accesible para ayudar a los diseñadores a crear experiencias atractivas. [Leer más]