Articles by Lija Hogan

Lija has extensive experience in the evaluation, design, and maintenance of websites, mobile sites, and software across a variety of industries and organizations, primarily focused on Federal Government, retail, consumer banking, B2B, and telecommunications. She has led client services and usability research teams and teaches college-level usability research methods classes.

人を惹き付ける体験づくりは、先ずストーリーから(書評)

Donna Lichaw著『The User’s Journey: Storymapping Products that People Love』の書評。本書は、人を惹き付ける体験の創出に役立つフレームワークを分かりやすく解説した、デザイナーのための手引書である。 [続きを読む]