Articles about Analytics

Understanding Motivations and Behaviors: User-centered Analysis of MOOC Participation

Analysis of participation in online courses showed different patterns, and suggested design changes to motivate students to complete the course and get more out of the experience. [Read More]

Online Learning Environments: Design in the Age of Big Data

When e-learning tools also learn from students, they create personalized experiences that make learning fun and effective. [Read More]

UX Advocacy in a University Context: Strategies and Tactics for Multiple Stakeholders

Designing university websites presents a complex set of challenges. Being methodical in identifying internal and external users, and understanding operational, tactical and strategic considerations is essential. [Read More]

Visual Analytics: Uncovering the Why in Your Data

Traditional web analytics can be difficult to translate into decisions. Visualizing analytics data provides insights into users’ behavior and removes opinions from the design process. [Read More]

Personal Health Metrics and Good UX: Partners in Healthcare

To ensure healthcare programs and applications that use personal metrics are effective in helping people improve their lives, focus on the user experience. [Read More]

Making the Case: Rounding Out Usability Testing with Web Analytics

Analytics graph

Using qualitative data, you can plan usability tests and analyze test results by reviewing where users currently go on your site. [Read More]

Another Research Tool (Book Review)

Book cover

A review of Search Analytics for Your Site by Louis Rosenfeld.
Insights about SSA in a practical, straightforward, and enjoyable, with real-world examples. [Read More]

Power in Numbers: Measuring Usability with Web Analytics

Image of Google Analytics page

Web analytics provide usability professionals working with websites an opportunity to gain deeper insight into their users and communicate the value of their work. [Read More]