Articles about 브랜딩

동작이 있는 디자인 UX 연출 소개

동작은 단순한 장식이 아닙니다. 성공적인 디지털 인터페이스는 동작 인터랙션 디자인과, 동작 기반의 트랜지션, 마이크로 인터랙션 및 전체적인 브랜드 특성을 뒷받침하는 동작을 이용합니다. [자세히 읽기]

(English) On the Edge: Branding the User Experience

(English) Branding establishes and maintains people’s identification with and “loyalty” to people, companies, products, and services and likely this focus on branding may increase in prevalence. [자세히 읽기]

(English) Selling the Sizzle: The Importance of Managing Expectations

(English) Marketing people can be brought to understand that good usability research is an important tool for understanding and enhancing the process of effective marketing. [자세히 읽기]

(English) The View from Here: Jazz Brand

(English) Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand. [자세히 읽기]