Articles about Customer Experience

Keep Asking “Why?” Curiosity, Delighting in Difference in Asia

Staying curious and hungry for new clues to context helps UX designers to build empathy with users and create intuitive solutions that address individual needs and aspirations. [Read More]

Regaining Trust: What to Do AFTER a Security Breach

Handling a security breach has UX implications. Three case studies of how Home Depot, Wendy’s, and Omni Hotels responded to such incidents show how to maintain and regain customer trust after a breach. [Read More]

The Quest for the Better Me: Helping You Be, Do, Feel, and Look Better

Help people be, do, feel, and look better to create products that are designed to win both the hearts and minds of their customers [Read More]

Go Holistic: Assess the Maturity of Your Organization Via the Customer Experience

Industry leaders focus on the big picture: the end-to-end customer journey or experience. Here’s how to gauge the level of CX development in your organization. [Read More]