Articles about マーケティング

データ主導型デザインへの挑戦

デザイン上の決定を促進するため、データの活用法について批判的かつ独創的に考察することで、ユーザーにより良い体験をもたらすことができる。 [続きを読む]

UXerが持つべきデジタルおよびマーケティング資産管理の知識。(書評)

Theresa Regli著『Digital and Marketing Asset Management』の書評。デジタルマーケティングに携わる、または興味を抱いているUXer(UX専門家)のための洞察とヒント。 [続きを読む]

(English) Zooming In and Zooming Out: Real-life Customer Experience Research

(English) Evolving our customer-centric tools forms the basis for mutual understanding and challenges us to find the optimal moments for integration. [続きを読む]

(English) From Good to Great: Blending Market Research and Usability Methods for Online Marketing Effectiveness

(English) Measuring quality means knowing definitively that your online product will meet clearly defined business objectives and finding the right tools to measure against those objectives. [続きを読む]

(English) The View from Here: Jazz Brand

(English) Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand. [続きを読む]

(English) Matters of Life and Death (Issue 4.3)

Magazine cover

(English) From living wills to managing your UX business, global UX and e-learning websites. (Articles available in PDF format) [続きを読む]