Max Diff surveys answer design questions and drive strategic direction. The collaborative approach invites team members to feel ownership over the results.
Anosha Shokrpour is a Director of User Experience Research at PayPal. With 15+ years of experience in User Experience Research. She has scaled teams and led research at PayPal, Groupon, and eBay. Anosha has played a pivotal role in driving research roadmaps for zero-to-one product initiates, leading mixed methods qualitative and quantitative research, and triangulating insights to drive business decisions and results