As a user research tool, mapping out the a journey helps the researchers and UX team develop a shared understanding of the story.
Beverly Freeman
A competitive analysis must consider many different factors in the user experience. Competitors may be upstream, downstream, or simultaneous. Analogous products help understand user expectations and can provide inspiration. (Full article available in English and Español)竞品分析必须考虑用户体验中的诸多不同因素。 竞争者可能来自您的上游、下游或者您的左右。 可类比竞争产品则有助于了解用户期望，并能够提供灵感。(全文以 英语和西班牙语提供)경쟁상대 분석은 사용자 경험의 여러 가지 많은 요인들이 고려되어야 합니다. 경쟁상대는 상위 또는 하위 경쟁제품이거나 동급의 경쟁제품일…
More researchers should partner with their users in targeted research and design activities to help bridge the gap between insight and strategy.
形成性研究方法（例如客户拜访）会产生大量丰富的数据，但团队通常缺乏足够的理解力和计划将发现转化为产品战略。顧客のアクセスといった形成的評価方法を用いると、大量の内容豊富なデータを得られるが、チームは往々にして得られた洞察から製品戦略を編み出すために十分な知識や計画を持っていない。