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Bill Schmidt

Bill Schmidt has been privileged to work a wide range of fascinating projects in the 25 years he has been a user experience professional, including aerospace, Department of Defense, utilities, and Fortune 100 ecommerce sites. He is currently working for NISC, a collective developing software for utility grids and telecommunications.

3 articles published
Photo of a pizza on a plate on a table

Technology Moats: The Dark Pattern of Intentional Friction Barriers

Corporations desire to hear their customer complaints…or do they? We take a close look at ways companies use technology to raise the drawbridge on customers. Technology barriers exist for many reasons; some are good and some are bad. Automated customer service systems can speed up the support process for customers while cutting costs for businesses.…
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