Articles by Lija Hogan

Lija has extensive experience in the evaluation, design, and maintenance of websites, mobile sites, and software across a variety of industries and organizations, primarily focused on Federal Government, retail, consumer banking, B2B, and telecommunications. She has led client services and usability research teams and teaches college-level usability research methods classes.

História, fundamental para experiências envolventes (Resenha do livro)

Uma resenha de “The User’s Journey: Storymapping Products that People Love” de Donna Lichaw, que fornece uma estrutura acessível para ajudar os designers a criar experiências envolventes. [Leia mais]