As a user research tool, mapping out the a journey helps the researchers and UX team develop a shared understanding of the story.
Mark Wehner
Leading UX research over the last 15 years, Mark currently resides at Chegg improving the student experience. Always curious, he loves exploring emerging design research methods that inspire elegant user experiences. He has presented on unique techniques such as utilizing comics to inspire design and transforming large product teams into ethnographers. Twitter: @ markwehner