A customer portal is more than just an add-on to a customer support team. Customer portals are like a second home to customers, helping them solve their problems on the go. User experience is crucial in designing a customer-centric portal and should be involved early in the development process.
Customer portals—employed across almost every industry and the internet—can integrate customer experience (CX) into a UX design to drive customer satisfaction and success. UX and CX are fields of their own, but each will complement the other to improve portal designs. The critical element in creating an effective customer portal with efficient UX is to…