Articles by Pejman Mirza-Babaei

Pejman Mirza-Babaei is an Associate Professor of UX Research and runs the UXR Lab, an applied user experience research lab for digital media, at Ontario Tech University. He is co-editor of Games User Research and is currently working on The Game Designer's Playbook: An Introduction to Game Interaction Design, expected release Spring 2022. Twitter: @pejman_mb

Games UX Testing with Artificial Intelligence

Example map of a game level featuring fenced in green space with buildings, trees, rocks, and so on. There are colored lines depicting the paths each AI-agent has taken and their engagements with point of interest (such as enemies and collectables).

Game developers gain insights from working on projects that use game evaluation tools supported by artificial intelligence. [Read More]

UX Research for the Gaming Industry Requires Looking through a Unique Lens

The gaming industry needs UX researchers who understand the unique challenges of creating good experiences for video games, which are very different than other interfaces. [Read More]

Beyond Player Experience: Designing for Spectator-Players

Crafting meaningful and engaging games for spectator-players requires new UX research and design methods.  [Read More]

Getting Ahead of the Game: Challenges and Methods in Games User Research

Game pattern

Game development requires a deep knowledge of user needs. In addition to leveraging established usability research methods, games user research increasingly incorporates advances in physiological measurements and visualizations to better understand user behavior. [Read More]