Articles by Pejman Mirza-Babaei

Pejman Mirza-Babaei is an Associate Professor of UX Research and runs the UXR Lab, an applied user experience research lab for digital media, at Ontario Tech University. He is co-editor of Games User Research and is currently working on The Game Designer's Playbook: An Introduction to Game Interaction Design, expected release Spring 2022. Twitter: @pejman_mb

Games UX Testing with Artificial Intelligence
Example map of a game level featuring fenced in green space with buildings, trees, rocks, and so on. There are colored lines depicting the paths each AI-agent has taken and their engagements with point of interest (such as enemies and collectables).

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Game developers gain insights from working on projects that use game evaluation tools supported by artificial intelligence. [Read More]

UX Research for the Gaming Industry Requires Looking through a Unique Lens

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The gaming industry needs UX researchers who understand the unique challenges of creating good experiences for video games, which are very different than other interfaces. [Read More]

Beyond Player Experience: Designing for Spectator-Players

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Crafting meaningful and engaging games for spectator-players requires new UX research and design methods.  [Read More]

Getting Ahead of the Game: Challenges and Methods in Games User Research
Game pattern

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Game development requires a deep knowledge of user needs. In addition to leveraging established usability research methods, games user research increasingly incorporates advances in physiological measurements and visualizations to better understand user behavior. [Read More]