Corporations desire to hear their customer complaints…or do they? We take a close look at ways companies use technology to raise the drawbridge on customers. Technology barriers exist for many reasons; some are good and some are bad. Automated customer service systems can speed up the support process for customers while cutting costs for businesses.…
Localizing your site for Asia may mean a radically different design, brand-new elements, or country-specific SEO.
The UX application of UI motion design is becoming so important, it’s taking on new terminology of its own—UX choreography.
Branding establishes and maintains people’s identification with and “loyalty” to people, companies, products, and services and likely this focus on branding may increase in prevalence.
Marketing people can be brought to understand that good usability research is an important tool for understanding and enhancing the process of effective marketing.
Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand.