User Experience

by Bill Schmidt

(English) Corporations desire to hear their customer complaints…or do they? We take a close look at ways companies use technology to raise the drawbridge on customers. Technology barriers exist for many reasons; some are good and some are bad. Automated customer service systems can speed up the support process for customers while cutting costs for businesses. But when they are designed to slow customers down, they risk becoming a "technology moat": an intentional obstacle to make customers think twice before proceeding. In this article, you will learn the difference between technology moats and dark patterns and how to spot them. [Leer más]

by Terena Bell

(English) Localizing your site for Asia may mean a radically different design, brand-new elements, or country-specific SEO. [Leer más]

by Alik Brundrett

El movimiento no es solo decorativo. Las interfaces digitales exitosas emplean diseño de interacción de movimiento, transiciones basadas en movimiento, microinteracciones y movimiento que apoya la personalidad general de la marca. [Leer más]

by Aaron Marcus

(English) Branding establishes and maintains people’s identification with and “loyalty” to people, companies, products, and services and likely this focus on branding may increase in prevalence. [Leer más]

by Stephen Turner

(English) Marketing people can be brought to understand that good usability research is an important tool for understanding and enhancing the process of effective marketing. [Leer más]

by Marty Neumeier

(English) Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand. [Leer más]