Articles about Desarrollo de marca

Fosos tecnológicos: el oscuro patrón de las barreras de fricción intencionadas

Photo of a pizza on a plate on a table

(English) Corporations desire to hear their customer complaints…or do they? We take a close look at ways companies use technology to raise the drawbridge on customers. Technology barriers exist for many reasons; some are good and some are bad. Automated customer service systems can speed up the support process for customers while cutting costs for businesses. But when they are designed to slow customers down, they risk becoming a "technology moat": an intentional obstacle to make customers think twice before proceeding. In this article, you will learn the difference between technology moats and dark patterns and how to spot them. [Leer más]

(English) Best Practices for Asian Language Site Localization

(English) Localizing your site for Asia may mean a radically different design, brand-new elements, or country-specific SEO. [Leer más]

Diseño de movimiento: Una introducción a la coreografía de experiencia del usuario

El movimiento no es solo decorativo. Las interfaces digitales exitosas emplean diseño de interacción de movimiento, transiciones basadas en movimiento, microinteracciones y movimiento que apoya la personalidad general de la marca. [Leer más]

(English) On the Edge: Branding the User Experience

(English) Branding establishes and maintains people’s identification with and “loyalty” to people, companies, products, and services and likely this focus on branding may increase in prevalence. [Leer más]

(English) Selling the Sizzle: The Importance of Managing Expectations

(English) Marketing people can be brought to understand that good usability research is an important tool for understanding and enhancing the process of effective marketing. [Leer más]

(English) The View from Here: Jazz Brand

(English) Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand. [Leer más]