User Experience

by Bill Schmidt

(English) Corporations desire to hear their customer complaints…or do they? We take a close look at ways companies use technology to raise the drawbridge on customers. Technology barriers exist for many reasons; some are good and some are bad. Automated customer service systems can speed up the support process for customers while cutting costs for businesses. But when they are designed to slow customers down, they risk becoming a "technology moat": an intentional obstacle to make customers think twice before proceeding. In this article, you will learn the difference between technology moats and dark patterns and how to spot them. [阅读详情]

by Terena Bell

(English) Localizing your site for Asia may mean a radically different design, brand-new elements, or country-specific SEO. [阅读详情]

by Alik Brundrett

动作不仅仅是装饰。成功的数字界面会采用动作交互设计、动作过渡、微交互以及支持整体品牌个性的动作效果。 [阅读详情]

by Aaron Marcus

(English) Branding establishes and maintains people’s identification with and “loyalty” to people, companies, products, and services and likely this focus on branding may increase in prevalence. [阅读详情]

by Stephen Turner

(English) Marketing people can be brought to understand that good usability research is an important tool for understanding and enhancing the process of effective marketing. [阅读详情]

by Marty Neumeier

Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand. [阅读详情]