Articles about 品牌塑造
技术护城河:蓄意摩擦壁垒的暗黑模式

(English) Corporations desire to hear their customer complaints…or do they? We take a close look at ways companies use technology to raise the drawbridge on customers. Technology barriers exist for many reasons; some are good and some are bad. Automated customer service systems can speed up the support process for customers while cutting costs for businesses. But when they are designed to slow customers down, they risk becoming a "technology moat": an intentional obstacle to make customers think twice before proceeding. In this article, you will learn the difference between technology moats and dark patterns and how to spot them. [阅读详情]
(English) Best Practices for Asian Language Site Localization
(English) Localizing your site for Asia may mean a radically different design, brand-new elements, or country-specific SEO. [阅读详情]
动作设计:用户体验动作编排简介

动作不仅仅是装饰。成功的数字界面会采用动作交互设计、动作过渡、微交互以及支持整体品牌个性的动作效果。 [阅读详情]
(English) On the Edge: Branding the User Experience
(English) Branding establishes and maintains people’s identification with and “loyalty” to people, companies, products, and services and likely this focus on branding may increase in prevalence. [阅读详情]
(English) Selling the Sizzle: The Importance of Managing Expectations
(English) Marketing people can be brought to understand that good usability research is an important tool for understanding and enhancing the process of effective marketing. [阅读详情]
The View from Here: Jazz Brand
Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand. [阅读详情]