Articles about Theory

Incorporating the Jobs to Be Done Framework (Book Review)

Jim Kalbach’s Jobs to be Done Playbook is a detailed guide for incorporating jobs to be done (JTBD) into any product, service, or user experience design process. “At its core, the concept of JTBD is straightforward: focus on people’s objectives independent of the means used to accomplish them,” says Kalbach in his introduction (xii). Aimed […] [Read More]

Changing Routines: Designing Projects for Meaningful Work

Delivering projects against a static set of requirements without taking a break to reflect and get a clear outlook is a sure way to lose perspective and stifle creativity. [Read More]

Innovation and UX: Towards an Adaptive and Motive-Based Approach

Product design often focuses on incremental innovation—new features and standard metrics. To create products with a deep emotional connection, we must consider not only functionality, but also symbolic meaning. [Read More]

Breakthrough Products Need Breakthrough Collaboration (Book Review)

Book cover

A review of The New ABCs of Research: Achieving Breakthrough Collaboration by Ben Shneiderman. A fresh look at how teams and innovation work together. [Read More]

The Joys of Labor and the Danger of Automation (Book Review)

A review of The Glass Cage by Nicholas Carr. An examination of the implications of automation for society and our work as designers. [Read More]