Articles about Theory

Will the Machine Take Over? Ethics in Artificial Intelligence (Book Review)

Nathaniel Revathi

A review of AI Ethics by Mark Coeckelbergh. An introduction to the importance of ethical considerations within the field of Artificial Intelligence. [Read More]

Truth telling for businesses about valuing Customer Experience (Book Review)

Delta CX

A review of Delta CX. An introduction to the Delta Customer Experience model that uses methods and techniques to help companies be truly customer-focused. Delta CX explains how companies can invest in the right resources to build and design the right product services and experiences that customers actually want and will use. The book provides a lens through which it examines and evaluates the trends in the UX industry and provides tips on how companies can focus on providing quality with the right strategy, people and processes. [Read More]

Incorporating the Jobs to Be Done Framework (Book Review)

Jim Kalbach’s Jobs to be Done Playbook is a detailed guide for incorporating jobs to be done (JTBD) into any product, service, or user experience design process. “At its core, the concept of JTBD is straightforward: focus on people’s objectives independent of the means used to accomplish them,” says Kalbach in his introduction (xii). Aimed […] [Read More]

Changing Routines: Designing Projects for Meaningful Work

Delivering projects against a static set of requirements without taking a break to reflect and get a clear outlook is a sure way to lose perspective and stifle creativity. [Read More]

Innovation and UX: Towards an Adaptive and Motive-Based Approach

Product design often focuses on incremental innovation—new features and standard metrics. To create products with a deep emotional connection, we must consider not only functionality, but also symbolic meaning. [Read More]

Breakthrough Products Need Breakthrough Collaboration (Book Review)

Book cover

A review of The New ABCs of Research: Achieving Breakthrough Collaboration by Ben Shneiderman. A fresh look at how teams and innovation work together. [Read More]

The Joys of Labor and the Danger of Automation (Book Review)

A review of The Glass Cage by Nicholas Carr. An examination of the implications of automation for society and our work as designers. [Read More]