Articles by Mike Katz

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Mike Katz leads the UX Research team at Groupon. Prior to working at Groupon, he held technical and leadership research positions at eBay and Yahoo! Mike is passionate about integrating the voice of the customer into product and strategic decisions.

Max Diff Survey: Informing Design, Driving Strategy, and Facilitating Collaboration

Max Diff surveys answer design questions and drive strategic direction. The collaborative approach invites team members to feel ownership over the results. [Read More]

Engaging Users in Product Design: Bridging the Gap from Insight to Strategy

image of notes from joint design meeting

More researchers should partner with their users in targeted research and design activities to help bridge the gap between insight and strategy. [Read More]