Articles about Marca

Design de animação: uma introdução à coreografia de experiência do usuário

Animação é mais do que decoração. As interfaces digitais de sucesso usam design de interação de animação, transições baseadas em animação, microinterações e animação que apoiam a personalidade geral da marca. [Leia mais]

(English) On the Edge: Branding the User Experience

(English) Branding establishes and maintains people’s identification with and “loyalty” to people, companies, products, and services and likely this focus on branding may increase in prevalence. [Leia mais]

(English) Selling the Sizzle: The Importance of Managing Expectations

(English) Marketing people can be brought to understand that good usability research is an important tool for understanding and enhancing the process of effective marketing. [Leia mais]

(English) The View from Here: Jazz Brand

(English) Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand. [Leia mais]