Articles about Ethnography

Ethnographic Research: Business Value

Knowing why people act, feel, think, experience, and choose the way they do gives us rich cultural insights to inform design or to build meaningful, empathetic user experiences. [Read More]

Finding Meaning with Ethnography (Book Review)

A review of Practical Ethnography: A Guide to Doing Ethnography in the Private Sector by Sam Ladner. A detailed view of what makes research ‘ethnographic.’ [Read More]

Unconventional Opportunities for UX: The BRICS and Beyond

Map with Kazakstan

As western culture increasingly values socially minded ventures, user experience professionals can help solve common problems experienced in developing countries. [Read More]

Positioning Field Studies for Company and Customers

By understanding and communicating the benefits of field studies, you can maximize your ability to undertake such studies and the effectiveness of the deliverables they produce. [Read More]

Taking Usability into the Trenches: Importance of Ethnographic Research and Field Testing

Employing a mixed field method that bridges the gap between ethnographic and laboratory approaches may address the need for real world context in product and design usability evaluation. [Read More]