Articles about Marketing

Diversify the Data in Data-Driven Design: Creative Pairings of Quant and Qual

Thinking critically and creatively about how you use data to drive design decisions will result in better experiences for users. [Read More]

What should UXers know about Digital and Marketing Asset Management? (Book Review)

“Digital and Marketing Asset Management” includes an overview of relevant technology and how it fits into digital marketing organizations. The book also includes tips for making a business case for DAM and how to evaluate related vendors. Learning about DAM will be useful to UX professionals who find themselves working alongside digital marketers or in digital marketing organizations. [Read More]

Zooming In and Zooming Out: Real-life Customer Experience Research

Evolving our customer-centric tools forms the basis for mutual understanding and challenges us to find the optimal moments for integration. [Read More]

From Good to Great: Blending Market Research and Usability Methods for Online Marketing Effectiveness

Measuring quality means knowing definitively that your online product will meet clearly defined business objectives and finding the right tools to measure against those objectives. [Read More]

The View from Here: Jazz Brand

Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand. [Read More]

Matters of Life and Death (Issue 4.3)

Magazine cover

From living wills to managing your UX business, global UX and e-learning websites. (Articles available in PDF format) [Read More]