Articles about Marketing

¿Qué deben saber los profesionales de la experiencia de usuario sobre la administración de activos digitales y de marketing? (Reseña de libro)

Reseña de Digital and Marketing Asset Management (Administración de activos digitales y de marketing) de Theresa Regli. Percepciones y consejos para los profesionales de la experiencia de usuario que trabajan en marketing digital o que están interesados en ello. [Leer más]

(English) Zooming In and Zooming Out: Real-life Customer Experience Research

(English) Evolving our customer-centric tools forms the basis for mutual understanding and challenges us to find the optimal moments for integration. [Leer más]

(English) From Good to Great: Blending Market Research and Usability Methods for Online Marketing Effectiveness

(English) Measuring quality means knowing definitively that your online product will meet clearly defined business objectives and finding the right tools to measure against those objectives. [Leer más]

(English) The View from Here: Jazz Brand

(English) Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand. [Leer más]

(English) Matters of Life and Death (Issue 4.3)

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(English) From living wills to managing your UX business, global UX and e-learning websites. (Articles available in PDF format) [Leer más]