Articles about Marketing

Desafio do projeto baseado em dados

O pensamento crítico e criativo sobre como usar dados para a tomada de decisões de projeto proporcionará melhores experiências para os usuários. [Leia mais]

O que os profissionais de experiência do usuário precisam saber sobre gestão de ativos digitais e de marketing? (Resenha do livro)

Uma revisão da obra "Digital and Marketing Asset Management", de Theresa Regli. Ideias e sugestões para profissionais de experiência do usuário que trabalham com marketing digital ou estejam interessados no assunto. [Leia mais]

(English) Zooming In and Zooming Out: Real-life Customer Experience Research

(English) Evolving our customer-centric tools forms the basis for mutual understanding and challenges us to find the optimal moments for integration. [Leia mais]

(English) From Good to Great: Blending Market Research and Usability Methods for Online Marketing Effectiveness

(English) Measuring quality means knowing definitively that your online product will meet clearly defined business objectives and finding the right tools to measure against those objectives. [Leia mais]

(English) The View from Here: Jazz Brand

(English) Brand-building is aligning the design of customer touch points with business strategy. Alignment is created by asking for collaboration among all the specialists working on the brand. [Leia mais]

(English) Matters of Life and Death (Issue 4.3)

Magazine cover

(English) From living wills to managing your UX business, global UX and e-learning websites. (Articles available in PDF format) [Leia mais]